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by Sara Guaglione , May 16, 2017 Time Inc.’s shelter brand Coastal Livinghas launched a collection of furniture, bedding and bath items at Bed Bath & Beyond. This follows in the footsteps of RealSimple, another Time Inc. title, which has a line of products at Bed Bath & Beyond. It also includes furniture and bedding, as well as storage items for different rooms in the house. The Coastal Living Collection at Bed Bath & Beyond is inspired by “the colors and lifestyle of the coast,” per the company, with “nautical themes” and “vibrantcolors.” The palette ranges from pale greens to navy blues, adorned with anchors, seahorses and stripes. The line offers “consumers the cozy, relaxed style of theirfavorite beach cottages in their own homes at an affordable price,” stated Steele Marcoux, editor-in-chief of Coastal Living. Coastal Living Collection’s furniture, whichwas designed by Stanley Furniture and Coastal Living editors, is available for purchase online, while the rest of the collection is only sold in stores. The brand just markedits 20th anniversary. To celebrate the milestone, Coastal Living and Fisher’s at Orange Beach Marina are partnering to put on a summer dinner series from May 18 to August 3 calledSouthern Grace, sponsored in part by Alabama Gulf Seafood. The series will take place at Fisher’s at Orange Beach Marina in Orange Beach, Alabama. Tickets are on sale for $145,which includes food, alcohol and a copy of Beach Cocktails,Coastal Living’s new book featuring summer cocktail drink recipes.

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Serta Simmons Bedding to Develop Mattress-In-A-Box Offerings for Its Leading Brands

These new products will be offered for sale through current and prospective retailer channels. The new offerings, which will be manufactured and assembled in the United States, will be a first in the category for Beautyrest nationally and will replace, and make more widely available, the current Serta mattress-in-a-box offering. "As the industry leader, it's critical that we proactively provide our retail partners with innovative products that are available across all distribution channels," said Michael Traub, SSB Chief Executive Officer. "Our partnership with Sinomax USA will provide mattress-in-a-box offerings, with compelling value and at various prices, for consumers who seek differentiated shopping experiences with our retail partners." Sinomax USA is a leading global manufacturer and distributor that specializes in innovative memory foam technology products. The company will provide the foam for the mattress-in-a-box mattresses, pillows and toppers, all of which will be manufactured at the company's new automated facility in Nashville, Tennessee. The offerings will be available as early as July 2017. "We are pleased to partner with the leading bedding company in the United States on this exciting growth opportunity," said Frank Chen, Sinomax USA Chief Executive Officer. "Sinomax looks forward to supporting the Serta and Beautyrest brands' growth with these new mattress-in-a-box offerings that are manufactured in our Nashville facility, which has been recognized by the state of Tennessee for significant new job creation." "SSB will continue to collaborate and innovate with our strategic partners as part of our unwavering commitment to our retail partners," said Traub. "These new offerings from the country's best-selling mattress brands will continue to help retailers succeed and grow their business." Serta Simmons Bedding, LLC ("SSB") is the largest distributor and manufacturer of mattresses in the United States.

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